Digital Marketing

Experience Level: 2-3 Years 
 
Responsibilities 

UI/UX Design 

• Develop user-centered and visually appealing designs that enhance digital usability. 

• Create wireframes, mockups, and prototypes to communicate design concepts clearly. 

• Conduct user research and testing to gather insights and refine design ideas. 

• Collaborate with development teams to ensure design feasibility and alignment across devices. 

• Continuously improve UI/UX based on analytics data and feedback to boost user satisfaction. 

Website Development (WordPress) 

• Manage and update the WordPress website, ensuring functionality, performance, and security. 

• Customize themes, plugins, and layouts to meet branding and functionality requirements. 

• Apply best practices in website development for responsiveness, speed, and SEO optimization. 

• Conduct regular updates and backups, troubleshooting issues to maintain a seamless user experience. 

• Ensure website content and structure are SEO-friendly and aligned with digital marketing objectives. 

SEO Optimization 

• Conduct keyword research and analysis to guide content creation and strategy. 

• Optimize website pages for search engines, focusing on on-page SEO elements like meta tags, headings, and internal linking. 

• Monitor and analyze SEO performance using tools like Google Analytics and SEMrush. 

• Implement basic off-page SEO strategies to increase domain authority and search engine rankings. 

• Keep up-to-date with SEO trends and algorithm changes to proactively adjust strategies. 

Content Marketing 

• Collaborate with the content team to create a content calendar that aligns with SEO and branding goals. 

• Support content creation for website and social media platforms, ensuring SEO optimization. 

• Analyze and report on content performance, offering insights to improve future strategy. 

Social Media Management 

• Develop and execute social media strategies that reflect brand voice and engage target audiences. 

• Create and schedule social media posts, using visuals and copy that resonate with followers. 

• Engage with followers across platforms, responding to comments and messages. 

• Track social media metrics and performance, providing insights to optimize future posts. 

• Collaborate with designers and content creators to develop social media assets. 

Analytics and Reporting 

• Track and report on performance across website, SEO, and social media channels. 

• Prepare regular reports highlighting key metrics, insights, and recommendations for improvement. 

• Leverage data from tools like Google Analytics and SEO platforms to inform strategies and optimize performance. 

Continuous Learning and Adaptation 

• Stay informed on trends and best practices in digital marketing, design, development, and SEO. 

• Experiment with new strategies and tools to keep marketing efforts innovative and effective.  

Requirements 

• 1-3 years of experience in digital marketing with hands-on experience in design, development, and SEO. 

• UI/UX Design: Proficiency in design tools such as Figma, Adobe XD, or Sketch. 

• Development: Strong understanding of WordPress CMS, themes, plugins, and basic coding knowledge (HTML, CSS). 

• SEO: Proven experience with keyword research, on-page and off-page SEO, and analytics tools like Google Analytics and SEMrush. 

• Social Media: Knowledge of social media strategies, audience engagement, and content creation. 

Work location

• Candidates must be working from Bangalore office location (#812, 8th Floor, Prestige Meridian1, M.G. Road, Bangalore – 560001).
• No Work from home option is entertained.